faq

what are you seeing businesses struggle with most when it comes to their online presence?

One of the primary challenges we observe in the industry is the disconnect between a brand’s online identity and its real-world persona. Many businesses present themselves one way in person but struggle to convey the same level of coolness, professionalism, or appeal on their digital platforms. “Make us look cool online,” is something I’ve heard soooooo often on intro calls over the last 4 years. The reality is though, I can only support as much as their ego allows them. It’s not just posting an image, graphic or video; It’s supporting a client in letting down their guard, being vulnerable, allowing their brand to be put out there knowing not everyone will love them. Some like to say they want xyz, but their insecurities and fear of confrontation and being perceived is begging them to play it safe.

This inconsistency can deter potential customers or clients who encounter the brand online before experiencing it in person. Our role is to bridge this gap, aligning the online identity with the in-person vibes and values of the brand.

what industries do you work with specifically?

We’re not confined to a specific industry niche because our niche is humanity itself — understanding, celebrating, emphasizing and connecting with brands in a way that’s meaningful & impactful! Naturally, we’re relationship builders!!! This is truly to our core what we believe is the future of social media marketing, and we’re proud to be a part of the evolution.

why don’t you believe in the term social media manager?

The term social media manager has been thrown around for years, usually known as 1 person who manages a whole social media account on their own.Yet, traditionally, we know a “”manager” is “someone who manages other people, generally a team.”

I don’t believe for a minnnnuuttteeee that a social media account is meant to only be monitored, planned, executed, and “managed,” by one person, nevermind multiple accounts – all with different goals, tools objectives, and so on. A brand’s social media accounts are the first and possibly only interaction with a potential client.

Rather than viewing ourselves merely as social media managers or account managers who “post” and “manage” accounts, we adopt a more holistic and intimate approach towards our partnerships with clients. At Chylinski Media, our distinction lies in our commitment to seeing our clients not just as businesses, but as members of our extended family. Founded in 2020, my unique perspective stems from a fundamental belief that effective communication and genuine connections are the rock of any successful marketing strategy. I talk about this a ton in my book, Lean Into Delusion. An ideology to most is unrealistic or irrational until it works, until someone becomes delusional enough to follow through… and this is what i talk about with clients daily.

what’s your approach to content creation?

We advocate for a blend of content creation and documentation, believing that the most engaging social media presence comes from showcasing genuine moments. Whether it’s going behind the scenes at an event, capturing the daily grind, or highlighting the faces behind the brand, we focus on telling authentic stories and what people could actually experience in real life with the brand. This approach allows us to create content that resonates with audiences on a deeper level between the brand and its followers, building long-term brand loyalty.

what’s your communication style?

We’ve built systems and a team that allows us to manage multiple clients while maintaining a personal touch. We strive each client to feel as though they’re our only client, thanks to our rapid response rates and the dedicated attention we provide!!!

Being part of the client’s internal communication channels, such as Slack, enables us to stay in sync with their team, ensuring that our strategies are fully aligned with their business objectives and culture. Working with clients of this caliber of communication also shows how dedicated they are to successful and timely communication, which we LOVE LOVE LOVE (our Owner, Danielle Chylinski, has her Bachelor’s Degree is in Communication Public Relations!).

This level of integration is rare, but after working with hundreds of brands, I’ve found this vital for creating a cohesive online presence that truly represents the brand. Tired of feeling like a number?!?!?!?! We got you.

how do your contracts work?

We work in 3 month, 6 month, 12 month+ commitments!